Trust is in the headlines again.
The recently-departed Governor of New York is recently departed because he betrayed the trust of his State and his family.
The newly-arrived Governor of New York, one day after his well-received and rousing inaugural speech, tells the voters through a series of newspaper interviews that both he and his wife have had extramarital affairs.
Yet another author of a best-selling memoir is exposed as a fraud.
The beginning of the major league baseball season brings with it the off-season stories of steroid use and Congressional testimony and public apologies.
A climate of this kind invites and encourages cynicism, and when that is the prevailing attitude, it is hard to make a convincing case for integrity and quality.
There is always skepticism inherent in the initial negotiations of a service provider like a virtual assistant. You can display your past performance in an expensive website and offer a page full of referrals, but as in most walks of life, you only truly prove your professional trustworthiness by repeated good performance, every single day.
Integrity is the habit of honesty and fairness, thoroughness and striving for excellence. And it gives you the ability to stand proudly and comfortably behind results that not only benefited your client, but are the best possible proof that you will perform as advertised.
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